Whenever we look for new services or healthcare facilities, the first thing we all hit in is the Google search engine. No doubt what services an Orthodontic is going to serve you and how much expertise they have, the individual will only rely on the Orthodontist services provider that has a strong online presence along with healthy reviews.
That’s where the Orthodontist SEO services come into existence. These search engine optimization services quickly catch all the terms that help to make it easier for the algorithm of Google to bring your site on the top rank of the search results page.
Search engine optimization is one of the greatest assets you can invest in as your patients are relying on these results to get the relevant information faster. That’s why every Orthodontist needs to have a strong SEO strategy that improves the ranking on their website and online listing on different search engines.
Thus, here in this blog, we’re going to provide you some tips for improving your Orthodontist SEO and boost your rank on the search engine.
What should you do to improve your Orthodontist website SEO?
Conduct Keyword Research
The first thing that you need to rank your page is keyword research and analysis. Selecting the keywords appropriately and incorporating them naturally through the content and web pages will help boost your rank on the search engine precisely.
However, unlike other business niches, Orthodontist SEO services are a bit more challenging. So, the practices need to be hyper-local that helps to search the keyword easier and quickly.
But make sure to narrow down the search while choosing the keyword by using Google’s keyword planner. This will help ensure that the keyword search metrics and volumes are specific to your goals and effectively target your audience.
For example, the “dental practices” keyword may have significant results and competition as that of Florida’s dental practice. So, correspondingly, you need to focus more on the search and narrow it down.
Manage Google My Business and Local SEO
The second most important thing to consider for Orthodontic SEO is creating and managing Google My Business Account. This will help to improve the visibility on the search engine. Here in Google My Business account, you can enlist the information like address, phone number, business description, and lot more.
The Google account is directly linked to the Google Map; that’s why a patient can easily look for and reach your clinic. However, you can also add a click to call action option so that users can quickly connect with you.
To improve your business visibility, you can also encourage your previous client to leave a review. This will have a significant impact on new clients.
The Robust Content Development Strategy
Undoubtedly, the content is the king of SEO strategy that we can apply to Orthodontist SEO too. So, publishing and repurposing new content regularly will help to improve the Google ranking and visibility on the search engine.
But be sure to have strong and informative content that is highly optimized and SEO-friendly. And to write SEO friendly content, you can use the SEO parameters and load the content with relevant keywords to quickly rank over the search engine.
Your content could be a blog post, articles, web pages, and landing pages. However, to write an SEO friendly article, you need to optimize it and keep it specific to the business objectives. For example, if you need to target the patient for your services, you can write the best strategies to maintain oral hygiene.
On top of that, promoting your content with keyword phrasing on social media will boost the presence and gain more results.
Optimize your Website
The site loading time also matters when we are doing SEO. Obviously, no individual loves to explore those sites that take a long time to load. But don’t let this thing happen with your website too.
Moreover, you need to know that Google lowers the site’s rank for websites with slow load time. Thus, make sure to optimize your website to improve your lag time. To check the page downloading speed, you can do a quick test. At Google Analytics, go to navigate Behavior > Site Speed > Overview.
It will help to know about the page loading speed. Make sure to apply necessary tweaks such as compressing media files and minifying assets to optimize the website and improve the page downloading speed. The less will be the lag time, the more the chances that your site ranks on top of the Google search engine page. Also, make sure to have on-page and off-page SEO optimization, too, as it will also improve the search engine’s rank.
Image Optimization for an improved SEO
Along with website optimization, we need to incorporate the optimized images as well. This is perhaps the most important SEO strategy to improve the rank on the search engine. Also, make sure to fill up the relevant tags with the images, including caption and description.
In the description, you can also incorporate the keyword phrases to improve the rank your website on search engine.
Since we know that many devices have issues downloading the images with high pixels and other formats, make sure to optimize it by compressing and reducing the pixel size and converting it into a web page form so that it can quickly be downloaded by the viewers.
That’s it! Following these simple tips can help you improve the SEO of your website to a great extent, and you can rank to the top position of search results within a few weeks. While you work on improving your services, your website will work on generating more leads to your practice.