Social Media

Reel Be on Instagram & Best Time to Post a Reel

Instagram was introduced to post photos that look appealing to its users, and people loved to share visual content. As it was a different social media platform than others. Now Instagram has changed its algorithm and added reels into it, just like on TikTok. You’ll find several video content on Instagram as reels are becoming more popular on Instagram. The length of Instagram Reels is short, from 15 to 60 seconds, and you can create amazing content of this length in a short time. In that way, you’ll be able to grab Instagram users’ attention quickly and seamlessly.

Reels are a bit different from Instagram stories and live videos, they are much shorter than Instagram standard live videos. While Instagram stories disappear after 24 hours and reels will remain there forever unless you delete them by yourself.

There might be several questions roaming in your mind, how long can a reel be on Instagram? Is there the best time to post a reel on Instagram? Whether you need to post short-length reels or long-form reels? We’ll help you figure out the best solution for your queries.

Does Instagram Reel Length Matter?

Yes, you need to discover what length of reels works best for you, as it tells how many people engage with them. You have to find the right algorithm that works for your advantage. Below are the reels that work best according to the Instagram Reels algorithm:

·         Videos with a 9:16 aspect ratio appear full on your screen vertically.

·         Use new filters, text, and appealing camera effects.

·         Reels with original audio or music from Instagram music library.

·         Reels have high engagement including likes, shares, comments, and watch time.

Your main goal is to engage people in your content, they re-watch your reels again and again and Instagram will count them in multiple views. Some people encounter the same issue several times that the same person appears on Instagram every time, it’s because it posts according to the algorithm of Instagram. As people engage in your reels through likes, comments, saves, and shares on your reels. Your reel should be of appropriate length, not so short that it doesn’t even share your thoughts properly and not so long that people get bored.

Longer reels will result in disengaging of the audience and they’ll leave your content. While short reels of appropriate length will result in re-watching of your content. This tells Instagram that your content is valuable, and it will show it to new users. You have to find the best reel length to increase engagement and get a new Instagram feed.

How Long Can a Reel Be on Instagram?

When Instagram released reels, they set the length of 15 to 60 seconds long. But now you can even create a reel of 90 seconds and users are already using it. Just like other social media platforms, if video length increases, there will be an increase in length on Instagram also. TikTok is allowing videos up to ten minutes long.

Setting the Length of Your Reels

Although the default length of Instagram Reels is 60 seconds, you can change it according to your preferences. You can select 15 or 30 seconds reels also or up to a max length of 90 seconds.

Steps to set up your Instagram Reels length:

1.       Open the Instagram app, you’ll find the reels button at the bottom of the screen.

2.       From there, select the camera at the top of the screen and you’ll find your Instagram camera.

3.       On the left side you’ll find an icon with 30 inside, click on it.

4.       Choose the time limit between 15, 30, and 60 seconds.

5.       After selecting your appropriate time, you can start shooting your videos and or simply upload them from your mobile and edit it.

Is There a Best Time to Post on Instagram?

Every brand has its preferences and follows different algorithms because every brand is associated with a different audience. You need not worry about that, you can follow some best social media marketing practices to gain the best results for your brand. The Instagram algorithm is all about the audience, post content when your followers are online, and that’s the main point.

Besides that, Instagram prioritizes recency that the new post will show up higher in your feed. It’s the best and quickest way to gain success on Instagram. Otherwise, you can get Instagram followers to gain your specific target audience and gain maximum engagement and traffic.

Best Time to Post Reel on Instagram

Although, the best time to post reels on Instagram is different for every business because followers are different from each other. Their preferences are different, they want separate sorts of content at different times. There is an analysis made on different followers and found that the average best time to post on Instagram is 11 am on Wednesday.

People mostly interact on social media during their work hours, to take a break from their work and scroll on Instagram. While on weekends, engagement is low as people are busy doing their chores or going out in the real world rather than roaming on social media world liking and commenting. If you are looking for the timing of each day to post reels on Instagram. We suggest you post at 12:00 PM on Monday, 9:00 AM on Tuesday, 11:00 AM on Wednesday, 11:00 AM on Thursday, 2:00 PM on Friday, 9:00 AM on Saturday, and 7:00 PM on Sunday.


If you are new to Instagram and don’t have enough idea about your followers and their preferences. Use the above timings to post reels on Instagram, after that note down the insights of your profile. Time at which your audience engages the most and the type of content they like more. Try creating such content more in the future as it would be the peak time for your Instagram profile. You can use tools to find that when your audience is more active on Instagram and scrolling their feed. Also, take a look at your competitors, and analyze at which time they are posting, this trick will also work.