How to Pick an SEO Agency for Your Small Business

Did you know that 3.5 billion Google searches are conducted every single day? If you’re looking for a new shop or to buy a new product, the first thing you’re likely to do is to Google it.

Google is so effective that it’s rare to have to go beyond the first pages of results. If you’re a small business, your ranking can make or break you. It’s essential to be on the first page and as close to the top as possible.

A search engine optimization (SEO) agency can boost your ranking, but how do you pick an SEO agency? The right SEO agency can skyrocket your business, while the wrong one can be a waste of money.

To help you sift through the SEO agency options, we put together this guide. Read on to learn more!

Experience With SEO

Creating a digital marketing strategy is a learned skill. This means there’s no quick and easy handbook. It takes time and effort to learn how to boost your ranking and adjust to every search engine algorithm change.

This is why it’s vital to have an experienced SEO agency. The more experience they have in the industry, the quicker they’ll be able to start producing results. In addition, they’ll be able to constantly reassess and modify your strategy, so your ranking is always improving.

Experience is the key to staying ahead of your competitors.

Comprehensive Marketing

SEO generally involves content creation, targeted keywords, and similar strategies. But, to get serious, long-lasting results, you need a comprehensive strategy. The right agency will work with both SEO and social media marketing, so you can use every avenue available.

So, when you’re looking for an SEO agency, look for something with comprehensive marketing packages across a wide variety of platforms.

Local Marketing

If you’re a small business, you might not be interested in reaching customers several states over. You might need a concentrated local marketing strategy so you’re reaching your target audience.

If that’s the case, you need an agency that knows how to work with location-specific businesses and can drive purchases for your brick-and-mortar store. This is a more specialized SEO skill that not every agency offers. Learn more about local marketing here.


While it’s true that you get what you pay for, and it’s important not to skimp on your marketing, you don’t want to break the bank on SEO. You need to make sure that your SEO will bring in enough business to more than make up for what you spend.

Take your time comparing agency prices and make sure you’re getting the most bang for your buck.

Pick an SEO Agency That’s Right for You

There are many factors to consider when you pick an SEO agency, and there’s not always a clear right answer. Depending on your location, product, and marketing channels, it can be tricky to find the right agency for you. But if you keep this article on hand when you look for your digital marketing agency, you’re sure to find the best candidate!

If you enjoyed learning about how to pick an SEO agency, we have lots of similar content on our blog. Check it out to take your business to the next level!