Result-Driven Customer Retention Strategies For eCommerce

It needs no mention that repeat customers are cheaper than new customers to maintain, especially for eCommerce businesses, where the cost of clicks and conversions is constantly increasing.

In short, you will need to make efforts to re-engage customers and make them buy from you again.

Luckily, we’ve listed some tried and tested result-driven customer retention strategies for your eCommerce business.

Use Customer Accounts

Your existing customer accounts are like a double-edged sword. It gives your customers easy access and reassures their commitment to your business.

However, there’s a catch here.

You wouldn’t want to be bothering your customers but at the same time would also like to encourage them for creating an account.

Further, you can use these accounts to send your customers promotions and direct invitations.

Improve Customer Support

Support systems are not just practical for resolving customer grievances but can serve many more purposes. Robust customer support would effectively communicate with the customers and help them with their purchase decisions too.

You can use chatbots to resolve easier and more common problems. For more complex cases, you can set up an email where your customers can contact you.

You can also use the customer accounts for your customer retention email marketing strategy at various levels.

In other words, your customer support will be the connecting point between your customers and business.

Besides, you can also set up live chats and hotlines for your customers to connect with your business.

Offer Loyalty Rewards To Your Customers

Another great way to retain customers is to offer loyalty rewards to them. Or, in other words, setting up a loyalty program for your customers.

Rewards act as a motivating factor for the customers and increase their purchase frequency.

It’s a simple human emotion; buyers would make repeat purchases to earn more rewards. Subsequently, your business can earn more revenue.

You can offer loyalty points, gift vouchers, cash back, and a lot more as rewards for loyalty. And, it will still be a win-win for both parties involved in the reward program.

Engage Customers With Emails

The most exciting way to keep your brand name afresh in customers minds is by sharing it with them repeatedly.

Yet, not all methods would cost you the same. For instance, sharing business reminders face to face would cost you a whole day of working hours. And yet, you would have covered just a tiny portion of your existing customers.

Thankfully, the more accessible and inexpensive way out is engaging customers with emails.

You can share annual calendars for sale with your customers. Or you can share your brand’s magazine with them. Either way, they will constantly receive reminders from you about your brand.

And, they are, either way, less likely to choose other brands over yours.

The Bottomline

In all the strategies mentioned above, the best part is that they are measurable with precision. You can track exactly how many customers ignored, engaged, participated, or reacted to your efforts.

And likewise, you can prepare a more robust customer retention strategy for your brand.

Isn’t it what you wanted when you stumbled upon this blog?

Infographic created by Fiserv,

an alternative credit data company.