In this dynamic business environment, most companies find it challenging to run their businesses smoothly. With COVID-19 adversely affecting the global economy, it is difficult for them to survive this financial crisis without declaring bankruptcy. Therefore only those companies will survive that are passionate about achieving their goals and are resolute to become successful.
Using traditional methods to capture consumer interest is outdated. In today’s era, companies are using unique tactics and are devising smart marketing strategies to put them at the forefront. Thanks to the integration of technology in the marketing sector, you will soon notice businesses bidding goodbye to conventional marketing tactics. With constant updates, new techniques, and changing algorithms, marketers are scrambling to keep up with everything. Hence, digital marketing is evolving on a strategic level.
We live in a time where customer’s interests and preferences change in a flash, making it challenging to predict behaviors. Therefore, marketers can no longer make uninformed decisions without thorough research. In this competitive environment, there is no room for predication, as you have to back up everything with data.
Surprisingly, there is no pushback against increased digitalization, meaning you have to keep pace with emerging trends. It would be best if you had little more than a Facebook page and website as customers prefer to engage in those businesses that have a vast digital presence. If you are unaware of the changing trends, we are here to help.
Here we are unfolding seven latest trends in digital marketing to grow your business:
1. Content Is The King
When going online, buyers are looking forward to new experiences in the shape of promising content. Therefore, you have to think beyond traditional articles and blogs and focus on something worthwhile like eBooks. It surprises readers with in-depth and high-quality content, reflecting your expertise while allowing them to communicate with customers.
Before settling on a topic, research your audience to see what kind of information they want and whether it aligns with your business niche. An appropriate title of your ebook will make it stand out from the rest. If you are new to digital marketing, click here to learn more about how to create an ebook without any hassle. It would strengthen your brand by providing quality content to the users and give them in-depth knowledge of your business.
2. Make Use Of Artificial Intelligence
If you are skeptical about artificial intelligence, then take inspiration from large organizations that use artificial intelligence to enhance productivity. For example, Microsoft and Uber are using artificial bots to prevent crime in parking lots. If you can’t invest on a higher level, stick to basics. Utilize AI to analyze consumer behavior and their search patterns. Similarly, use data from social forums to understand how customers search for products and services.
Moreover, you can bring in chatbots to provide customer support 24/7 as people don’t like waiting; it comprises language processing software to understand all kinds of customers.
3. Aim For Position Zero
With everyone chasing after high SEO rankings, stop following others, and aim for position zero. Have you noticed a snippet right on to the top of the search engine results page – SERP? Position zero is that featured snippet, giving access to content without opening the website. Unsurprisingly, there are no shortcuts to winning SEO. Start with keywords that rank well and produce excellent content as good content always wins.
It would put the website above all paid results, booming the traffic instantly and giving a brief overview of the content. Hence, only those people would click on the webpage who have an interest in your offerings, generating leads.
4. Video Marketing
These days, people can’t stop obsessing over videos. Alongside promoting brand message, it entertains viewers with witty and informative content. Video marketing has gained immense popularity in today’s era, as 52% of customers make purchases after seeing videos. However, it is not limited to YouTube since every other social platform supports video content.
You have to create videos that appeal to the audiences instead of filling them with promotions. It is better to keep the videos precise, deliver a social message, state facts, add some humor, and enable the sharing option. If you can attract viewers, it can have a high impact on your business’s growth.
5. Personalization – Key To Customer’s Heart
As marketers are integrating tech tools, customers are looking for something extra. Perhaps, personal touch to marketing where they can connect with the brand. That means you have to go beyond generic ads and focus on personalized marketing to meet their needs. Technology allows marketers to dig deep into data and identify things that customers expect from brands.
Personalized marketing forges a real connection between brands and customers, meaning you have to give content that wins their heart. For instance, you can show ‘recommended for you’ products on the website or send some witty pop-up messages.
6. Live Streaming
With the increase in online shopping, more businesses are using social media to market their brand. Unfortunately, a Facebook business profile is of no use until you reap the benefits of cool features like live streaming. You can start your live video, wait for people to join, and market your business. You can display your product offerings, discuss its features, and answer queries on the spot. Alongside being engaging, live sessions make audiences feel they are more connected.
7. Collaborate With Celebrity Influencers
Nowadays, people care about other person’s opinions, hence giving rise to ‘word of mouth’ marketing. Influencers are ordinary people discussing fashion, food, and lifestyle with their thousands of followers. They have become immensely popular because people look up to them, making them nothing less than social media celebrities.
They actively collaborate with brands to spread their word across. You can send them a ‘PR package,’ They would give a review on their feed, exposing your brand to thousands of people. Look for influencers in your niche – for instance, if you own a restaurant, opt for food bloggers. It will help you reach the right target audience.
It is fascinating to see new digital tools and benefits they provide to small businesses blogs. Trends come and go, but some are here to stay forever. Video and content marketing will continue to dominate the digital marketing world in the coming years. Thus, for following the latest trends, make sure you don’t miss out on what truly matters. You have to balance between the traditional and new marketing tools to make your way towards growth and success.