Search Engine Optimization is the primary online marketing tactic that every website has to embrace. Unless your site is optimized to rank on the search engines, you cannot expect it to be visible. This is exactly what SEO does- it takes your site on top of search rankings, brings in traffic and improves the chances of conversions. However, getting results with this tactic is not as easy as it sounds because the competition in the online domain is humongous. There are probably thousands of similar sites offering similar products and services and you need to beat them all to get visibility on the internet.
Another aspect of SEO is that it is a dynamic technique, ever-evolving with the changing search algorithms. If you want measurable results with your strategies, keeping pace with these changes is mandatory. So you really need to know the latest updates on this front and realign your SEO tactics every now and then. Now that we are all set to step into the New Year, you must know how SEO is going to change and what you need to do for staying relevant. Here are some key facts you must be aware of.
Content diversification will be the key
If you want to win the SEO game in 2020 and beyond, content diversification is a tactic that you must embrace. As the name implies, this involves the creation of quality content assets in diverse formats. These content types could range from guest posts on high-authority, niche relevant websites to infographics, image sharing and video posts. Collaboration with influencers in your niche is another good way to get quality backlinks for your website. The more diverse your backlink profile is, the better are your chances of ranking higher.
User intent will matter the most
Search engines love the users and a website that prioritizes them is bound to be ranked higher. The most recent updates to search algorithms match search results on the basis of user intent and natural language patterns. Simply speaking, if your content matches what the user wants, the website has better chances of reaching the top of search rankings. Additionally, you will have to make sure that the content is informative and serves value to the users. Rather than having a logical approach, your SEO and content tactics will have to be more personalized in nature.
Voice searches will be more important than ever
Taking the concept of user intent forward, voice searches will become more important than ever in 2020. After all, nothing beats the convenience of speaking up to find the products and services that one wants to search for. This is the reason why users love the hands-free experience so much. Optimizing for voice will, therefore, be essential if you want to be visible to the audience. Essentially, you will have to focus on conversational keywords rather than including conventional keywords in your website’s content.
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Contextual keyword usage will win you the top spot
While high-quality and conversational content that matches the user intent is the soul of SEO, you cannot ignore the significance of keywords. In fact, keyword optimization has always been the backbone of SEO and will continue to be. What you really need to ensure is the contextual usage of keywords in the content. According to this SEO case study from SEOJet, readable content with naturally placed keywords will definitely win you the top spot. And here you can add voice-based keywords in the mix to get you the advantage of voice optimization as well.
Mobile UX will continue to impact rankings
Like the last few years, any website would still need to deliver seamless mobile experiences to reach the top of the search rankings. Mobile-friendliness is one of the key parameters that Google uses to allocate search rankings. And logically speaking, any website that does not render seamlessly on mobile devices will lose this important set of users. This is because a majority of users today prefer to access websites through mobile devices. So the first thing that you should do when stepping into the New Year is to ensure that your site delivers a flawless mobile UX.
Features Snippets will fetch more clicks
The year 2020 will see SEO moving towards Zero Ranking through Featured Snippets. Also known as Rich Snippets, Featured Snippets appear as pieces of information above the number one organic result, which are referred to as “Position 0” on search results. Getting your website up there drives more clicks to your website because you are on the top. To take advantage of this feature, you need to offer answers to the commonly asked questions on your site. Simply speaking, your website is likely to appear on rank zero if its content offers an answer to any perceivable query of the users.
Speed and security will be significant
Time and again, it has been repeated that users matter the most to the users. Any website that prioritizes user experience, thus, has better chances of acing the SEO game. In this context, you will have to take a look at the technical aspects of your website’s optimization. First things first, you need to ensure that your website loads at lightning speed because every extra second translates into returning visitors. At the same time, security equates to trust and a secure website surely gets higher rankings by search engines. Enabling HTTPS protocol for your site is the best approach.
Seeing these upcoming trends in 2020, it would be right to say that the next decade belongs to the user. The more you are willing to work on user experience, the better results you can expect from your SEO strategy. So whether it is the content on your website, the backlinks your build, the on-page metrics like speed and security, or mobile optimization, all the tactics need to focus on improving the experience of the users. The best thing to do is to gear up for these changing trends right now so that you can be one step ahead of the competitors.